5 Holiday Gym Promotions to Run Before the End of the Year
You might be expecting a holiday lull at your gym as people are focused on social events, holiday feasts and preparing for festivities. But you don’t have to wait for the New Year to bring more members to your gym. Instead, try these promotions that are perfect for the end of the year. 1. Hold […]
Email and Text Templates that Boost Gym Member Engagement
Email doesn’t only provide an effective form of marketing. It also offers a way to engage with your gym members. It gives you a direct form of communication that helps you reach out to inactive members, encouraging them to try something your gym offers. Text messaging can do the same. Yet, how do you reach […]
Gym Customer Reviews and Why they are Important
Does your gym have customer reviews online? There are many ways to collect reviews, including through your website and social media pages, through Google, and through various third-party websites like Yelp or Trustpilot. As you know, if you ever read reviews when making a purchasing decision, customer reviews are incredibly important for a business. This [&h
How to Build Your Gym’s Brand
Creating a brand for your gym is similar to building a brand for any type of business. Branding includes certain aspects while having a unique focus for each business. It’s all about customizing your brand to your particular gym and the identity you want it to have. Follow these tips to start developing your gym’s […]
Gym Owners: How to Hire in the Work From Home Era
Now, it’s easier than ever for people to find plenty of work opportunities from their laptops in the comfort and convenience of their homes. That might create openings for workers, but it challenges employers, including gym owners like yourself. How do you entice people to come to work in your brick-and-mortar gym when they have […]
Gym Owners: How to Start and Maintain Fitness Classes
When establishing a gym you typically start with a beautiful space and equipment. The next step can be to offer amenities that can improve the overall experience for your members. Providing fitness classes is a great place to start. Let’s consider a pathway for starting fitness classes and then maintaining them once they’re set up. […]
5 Summer Fitness Challenges to Encourage Gym Engagement & Attendance
You may find your gym in a bit of a lull this time of year, as many people in the community are going on vacations or deciding to exercise outdoors instead of at the gym. Offering special fitness challenges during the summer is one way to entice people to attend the gym and engage in […]
How Gyms Can Take Advantage of Students Home For Summer
Summer months may be a slower time of year for your gym, as many people are vacationing or spending their exercise time outdoors. Plus, they’re probably past the point of trying to lose weight for bathing suit weather and aren’t yet gaining that yearly holiday weight they’ll want to combat. So, where does that leave […]
Gym Owners: Is TikTok Right For Your Business?
It’s likely that TikTok is increasingly on your radar, as this social media platform has gained in popularity and become a more common topic of conversation. As a gym owner, this trajectory likely has you wondering whether to include TikTok within your gym’s social media marketing efforts. Let’s take a look at different sides of […]
Top 10 Things to Do in Miami
IHRSA 2022 is almost here, and this year, it is being held in Miami, Florida. On top of experiencing the tradeshow and all it has to offer, you should take some time to explore the world-famous city of Miami. Here are Paramount’s top 10 things to do in Miami:  1. Visit the South Beach […]
