FitnessEmail and Text Templates that Boost Gym Member Engagement

Email and Text Templates that Boost Gym Member Engagement

Email doesn’t only provide an effective form of marketing. It also offers a way to engage with your gym members. It gives you a direct form of communication that helps you reach out to inactive members, encouraging them to try something your gym offers. Text messaging can do the same.

Yet, how do you reach out to members via email and text to get them to engage with your gym? Here are ideas for simple text and email templates that show you the way.

1. Give a Taste of Fitness Classes

Engage members in fitness classes by inviting them to try the lineup.

Email Template:

Try our full fitness schedule FREE for a week.

Hello {{recipient-first}}

We want you to know what’s available to you at {{location-name}}. That’s why we’re offering our complete group class lineup completely FREE for a whole week! This preview allows you to sample all of our fun and motivating fitness classes to see which ones you like. We’re hosting our preview through the week of (relevant dates). You’ll find our free weekly schedule below. Respond to this email to RSVP for your free slot, or call us instead at {{location-phone}}.

(include free class schedule)

Text Template:

{{recipient-first}}, you’re invited to a free week of group fitness classes from (enter dates). Text FREE to receive the schedule!

2. Share Updates and Improvements

Tell members about your latest improvements to encourage them to return to the gym.

Email Template:

What has changed at {{location-name}}?

Hello {{recipient-first}},

Have you seen the latest changes at {{location-name}}? We have refreshed our machines, adding BRAND NEW stationary bikes, treadmills, and ellipticals. All of our new machines are commercial grade and come with the latest technology to sync to your wearables and motivate through personalized workouts. Come check out our new experience and see your results!

(Include photos of update)

We can’t wait for you to come see our new equipment in person! Our team members will be standing by if you’d like them to give you a quick tutorial of how each machine works and what they can do for your workouts. They’ll be happy to answer any of your questions. See you then!

Text Template:

{{recipient-first}}, we’ve recently upgraded {{location-name}} with new commercial-grade machines featuring the latest fitness technology. We can’t wait for you to come and give them a try!

3. Encourage Participation

Hold a competition to engage your members, and send communication to get their attention.

Email Template:

Go head-to-head to win a FREE month!

Hi {{recipient-first}},

Have you been itching for some competition? It’s your lucky day because we’re bringing competition month to {{location-name}}! During the month of (add month), compete with your peers for the top spot in one of our upcoming competitions: Most Check-Ins, Most Class Attendance and Most Referrals. From (participation dates), we’ll add up your activities in each category. The winner of each one receives a month of waived membership dues PLUS two free guest passes!

We’ll see you at the finish line!

Text Template:

{{recipient-first}}, (add month) is competition month at {{location-name}}. Text READY to learn categories and prizes!

These are a few ideas of ways you can engage your members, with corresponding templates to reach out to them via email and text. You can use this same idea for other interaction methods, adjusting the templates to fit your needs.