How to Build Your Gym’s Brand
Creating a brand for your gym is similar to building a brand for any type of business. Branding includes certain aspects while having a unique focus for each business. It’s all about customizing your brand to your particular gym and the identity you want it to have. Follow these tips to start developing your gym’s […]
Gym Owners: How to Hire in the Work From Home Era
Now, it’s easier than ever for people to find plenty of work opportunities from their laptops in the comfort and convenience of their homes. That might create openings for workers, but it challenges employers, including gym owners like yourself. How do you entice people to come to work in your brick-and-mortar gym when they have […]
Gym Owners: How to Start and Maintain Fitness Classes
When establishing a gym you typically start with a beautiful space and equipment. The next step can be to offer amenities that can improve the overall experience for your members. Providing fitness classes is a great place to start. Let’s consider a pathway for starting fitness classes and then maintaining them once they’re set up. […]
5 Summer Fitness Challenges to Encourage Gym Engagement & Attendance
You may find your gym in a bit of a lull this time of year, as many people in the community are going on vacations or deciding to exercise outdoors instead of at the gym. Offering special fitness challenges during the summer is one way to entice people to attend the gym and engage in […]
How Gyms Can Take Advantage of Students Home For Summer
Summer months may be a slower time of year for your gym, as many people are vacationing or spending their exercise time outdoors. Plus, they’re probably past the point of trying to lose weight for bathing suit weather and aren’t yet gaining that yearly holiday weight they’ll want to combat. So, where does that leave […]
Gym Owners: Is TikTok Right For Your Business?
It’s likely that TikTok is increasingly on your radar, as this social media platform has gained in popularity and become a more common topic of conversation. As a gym owner, this trajectory likely has you wondering whether to include TikTok within your gym’s social media marketing efforts. Let’s take a look at different sides of […]
Top 10 Things to Do in Miami
IHRSA 2022 is almost here, and this year, it is being held in Miami, Florida. On top of experiencing the tradeshow and all it has to offer, you should take some time to explore the world-famous city of Miami. Here are Paramount’s top 10 things to do in Miami:  1. Visit the South Beach […]
Tips and Tricks to Sell More Gym Memberships
While you have a lot to focus on as a gym owner, selling more gym memberships is always one of the top items on the list. We understand that. After all, a gym without enough members is not a successful one. Toward that end, here are some updated tips and tricks for increasing your gym […]
Gym Owners: 5 Ways To Create A Frictionless Member Experience
What do your members want from your gym? Of course, they want a place to exercise and other benefits a gym can offer, such as social interaction and a place to de-stress. Nonetheless, they could go to a variety of places and businesses to exercise or receive these other benefits. What can help your gym […]
5 Healthy Ways To Handle Stress
For Stress Awareness Month this April, we wanted to devote some time to this topic. Since gym and health club owners like you are in the health and wellness business, it’s important to use and promote healthy methods of reducing and managing stress. It’s all too easy for stress to counteract people’s health goals, as […]
