Top 10 Things to Do in Miami
IHRSA 2022 is almost here, and this year, it is being held in Miami, Florida. On top of experiencing the tradeshow and all it has to offer, you should take some time to explore the world-famous city of Miami. Here are Paramount’s top 10 things to do in Miami:  1. Visit the South Beach […]
Tips and Tricks to Sell More Gym Memberships
While you have a lot to focus on as a gym owner, selling more gym memberships is always one of the top items on the list. We understand that. After all, a gym without enough members is not a successful one. Toward that end, here are some updated tips and tricks for increasing your gym […]
Gym Owners: 5 Ways To Create A Frictionless Member Experience
What do your members want from your gym? Of course, they want a place to exercise and other benefits a gym can offer, such as social interaction and a place to de-stress. Nonetheless, they could go to a variety of places and businesses to exercise or receive these other benefits. What can help your gym […]
5 Healthy Ways To Handle Stress
For Stress Awareness Month this April, we wanted to devote some time to this topic. Since gym and health club owners like you are in the health and wellness business, it’s important to use and promote healthy methods of reducing and managing stress. It’s all too easy for stress to counteract people’s health goals, as […]
3 Fundraisers Your Gym Can Hold to Support Ukraine
Everyone is focused on the Russia-Ukraine war, with many wanting to find ways to support Ukraine from their own corners of the world. As a leader of your gym community, you can provide concrete ways for your members and the community around you to work together and provide relief to the people of Ukraine. An […]
How Women Have Made an Impact on the Fitness and Gym Industry
International Women’s Day in March 8th, which is a day designed to learn about and celebrate achievements women have made in various aspects of society. It celebrates various types of achievements, including ones that are political, cultural and socioeconomic in nature. While there are endless achievements to focus on, we, of course, want to celebrate
How to Start and Grow Your Corporate Wellness Program
As a wellness-based business, your gym has an opportunity to take part in workplace wellness. You have the option to start your own program that you offer to businesses in your area. This could give your gym an additional revenue stream, fill slow gym times and reach more people in your community. If you’re not […]
5 Ways Paramount Can Support Your Small Gym Business
March 29th is National Mom & Pop Business Owners Day, and in honor of that, we wanted to focus on the small gym businesses out there. Small businesses face a variety of challenges, including competing with corporations. Nonetheless, you have many opportunities to shine and create a successful gym business. Paramount can support you in […]
Tried and True Back to School Gym Promotions
It’s always smart to consider the time of year when you’re marketing your gym. Just as you can create an influx of members after the new year andas summer approaches, you can create promotions based around going back to school. This may be a slow time of year for your gym business as summer is […]
How to Keep Gym Members Engaged Through the Holidays
During the hectic holiday months, it’s all too easy for gym members to strike gym sessions off their to-do lists. But taking measured steps can help your gym address this problem and keep members on board. Here are five ideas to try: Give Them a Goal Get your members to want to keep returning to […]
