BusinessGYM OWNERS: Ready to Make Additional Income?
Business Fitness

GYM OWNERS: Ready to Make Additional Income?

If we asked whether you want to make additional income as a gym owner, the obvious answer is yes. Who doesn’t? Instead, we asked whether you’re ready. This is important because you need to first have a handle on running a successful gym business before finding ways to add that extra income. Of course, finding new members and retaining members is one of the main areas where you can boost income, but what else is there? The next pertinent question is how to make additional income. Let’s take a look at some ways to get that boost you’re after.

PERSONAL TRAINING SESSIONS

These sessions help your gym earn more while also benefiting members, who can receive specialized support. For instance, your trainers can:

  • Teach them how to perform certain exercises
  • Provide individualized workouts and routines
  • Help them reach their goals

WORKSHOPS AND BOOTCAMPS

Entice members and newcomers alike with these special sessions. You can create any kind of workshop you’d like, with themes like:

  • Gaining strength
  • Getting toned
  • Losing a certain amount of weight
  • Looking good in a bathing suit by summer

These sessions include groups of members and run for a scheduled amount of time, such as six weeks. Sessions give a great opportunity to provide different options for a diverse membership base. You may gain ideas for sessions by asking members about their goals and what kind of support they’d like to receive.

RETAIL ITEMS

It’s easy to put some retail items up for sale in your gym and through your website and social media pages. Once you have them, they don’t require extra staff to sell, so they give an easy way to make extra money. You can sell items with your logo to improve a feeling of community among your members. An added benefit is that the items act as marketing when other people notice your logo. Retail ideas include:
  • Clothing
  • Gym bags
  • Workout bands, towels, and accessories
  • Supplements
  • Snacks and bottled water

JUICE OR SMOOTHIE BAR

Help your members be healthy beyond their workouts by selling healthy juices or smoothies. Not only can you increase revenue and boost health this way, you can also create a better sense of community within your gym membership by giving them a place to meet and chat after workouts.

CHILDCARE

You can enhance your income while also helping members by offering childcare services at your gym. All you need is a dedicated space and an attendant to keep an eye on children, giving members a chance to work out and take part in special sessions. You can offer this service for an extra daily, weekly, or monthly fee on top of membership. Another option is a child and adult class for families to participate together.

NUTRITION EDUCATION

Further support your members’ health goals by adding nutrition education to your exercise offerings. Providing both helps members live their healthiest lives and gives the support they need to reach their physical goals. After all, it’s much easier to lose weight or bulk up with the proper nutrition in addition to the right exercise plans. Provide individualized nutrition plans or nutrition workshops to guide members toward a healthier lifestyle. You could even consider selling nutrition-focused content online.

Adding products, amenities, and services like these can help your gym earn more income from the same members you already have. Plus, these extras will encourage new members because they enhance your gym overall. Are you offering these income-boosting amenities? What other ways is your gym using to add to your revenue?