How to Better Track and Manage Your Gym Leads
Managing a gym is not for the faint of heart. It is fun, engaging work that requires constant in-person contact and relationship building. Like we said, not for the faint of heart. And one thing that managing a gym does require that is a little harder to come by is business acumen. Gym owners must be able to engage with current members on a daily basis while still working to attract new business and grow the operation as a whole.
So how do gyms actually succeed? The answer is through new members. New people coming through the doors does more than just increase profits. New members can help boost morale, increase satisfaction, and even bring new ideas for classes or offerings.
Managing these potential new gym members is where business acumen comes into the picture. Very rarely will a new member show up on your doorstep wanting to sign a full-scale membership contract without any additional requests or questions. Instead, potential members might need to talk to current members, take a few free classes, and receive multiple tours of the facilities to help make their decision.
This is where a full-service lead management solution (like PULSE Leads) comes into play.
With the right lead management platform, your team can:
- Track where new leads are coming from (aka how people are hearing about your gym) and then maximize marketing efforts on these channels.
- Know exactly who on the internal team has engaged with prospective members and have insight into what has already been discussed to better tailor conversations.
- Automatically stay connected with potential members by scheduling nurture campaigns and outbound messages.
- Easily move between lead management and contract writing to expedite the membership process and streamline things for both sides.
While many people get into the gym management business because they love the industry, managing new memberships and generating new membership leads can be tedious and process-driven. With the PULSE Leads solution, gym owners can spend less time tracking and monitoring data on a computer and more time working with members and building up in-person relationships.
You can learn more about the PULSE Leads tool here.