Blog

Sally Strong Week

This is a special week at Paramount Acceptance. For the 2nd year in a row, our employees are participating in Sally Strong week. Throughout the week, we honor our very own VP of Operations Sally Akiona, who has battled cancer 3 different times. Our employees are...

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How to Create an Inclusive Gym Environment

Current events in America are showing more than ever a need for businesses to create an inclusive environment for their employees and customers. This is true for the gym environment just as it is for every other part of society. Here are some starting points for...

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3 Things Your Gym Members Are Still Worried About

In large part, gyms across the nation have reopened after coronavirus lockdowns and restrictions. Now, we’re in the stage of trying to get back to normal routines and ways of doing business. But this will take some time, and we may all need to adjust to a new normal....

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5 Ways to Cut Expenses at Your Gym

We know that this is one of the most challenging times to run a gym as the coronavirus pandemic caused gyms to close their doors for a period of time. Even if your gym is open again, you face limitations like reduced capacity. Of course, this all equates to a burden...

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National Fitness Article

National Fitness Trade Journal was established in 1982 and is a publication geared to helping fitness professionals. Recently, Paramount was featured in their latest issue. Here is a short excerpt from the article. With over 45 years of fitness industry experience,...

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3 Ways Your Gym Can Be a Refuge

The COVID-19 pandemic has thrown off everyday life for your gym, but also for your gym’s members and the community around you. With this perspective in mind, you can find ways to help your community with your gym while benefiting your business at the same time. It’s...

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3 Promotions That Can Safely Increase Membership Sales

Now that our society is learning how to reopen with a new normal focused on safety, it’s time to encourage your members to come back to the gym (and to go after some new members). How can you increase attendance if members have grown accustomed to digital workouts or...

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How to Market to a Younger Generation

There is not a one-size-fits-all way to market your gym business, or any business for that matter. One of the reasons is that different generations respond differently to marketing. You need to use different marketing techniques to reach a younger generation than you...

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