6 Ideas to Boost Gym Memberships Before the New Year

by | Dec 23, 2019 | Uncategorized

We’re coming upon a top time for new gym memberships – when people in your community make New Year’s resolutions that your gym can fulfill. But you don’t have to wait until January to start bringing in new members. The holiday season is a great time to get a head start on the New Year’s rush and boost gym memberships before next year even begins. Try these six ideas for boosting your gym memberships right now.

1. Encourage Holiday Gift Giving

Run a promotion encouraging current members and community members to gift gym memberships this holiday season. They’ll be giving the gift of health to the recipient. Create special gift certificates that will look nice as a gift. Consider throwing in a piece of gym gear or other merchandise so the person has a gift to present along with a membership certificate.

2. Run a ‘Before-the-Year-Ends’ Special

Give a discount or special offer to everyone who signs up for a new or renewed annual gym membership before the end of the year. This will get people to jump on renewing their memberships before the year ends and encourage people to stay who may consider looking into a different gym for next year. You can also market to the broader community to seek out new members.

3. Prevent the Holiday Weight Gain

A great way to bring in new members now is to focus on the weight gain that can easily happen during the holiday season. Some people may have already gained weight from Halloween, Thanksgiving, and habits they take on during cold weather. Many will want to prevent the weight gain of December. Encourage people to manage their weight by joining the gym now instead of having more weight to lose later.

4. Focus on New Year’s Resolutions

Losing weight and getting healthy are top New Year’s resolutions people make every year. Don’t wait until the new year to target local people making these resolutions. Start marketing your gym now with a focus that you’ll be there to help people meet their goals. Encourage them to create health-based resolutions, and show how your gym can help them. By marketing toward New Year’s resolutions now, you can get people thinking about your gym. Some will sign up now, while others will have you in mind when they’re ready to sign up in January.

5. Target Past Members

Your gym has a list of people who liked your gym enough to join before and who are likely to want to lose weight for the new year. Many of these past members only left because they stopped exercising, not because they lost interest in your gym. If you still have their contact information, get in touch and encourage them to come back. This is a great time to let them know of any changes you’ve made or plans to improve your gym in 2020. You could also offer them a special offer for being part of your gym family in the past. If you haven’t been properly keeping track of your past and current members, gym management software can help.

6. Host an Event

People are out and about during the holiday season, so encourage them to stop by your gym for an event. For example, a toy drive or charitable event fits this time of year and brings people to your gym. You could also consider an event to help people create attainable goals and plans to reach them.

Get started on your gym memberships now. Try these six tips to get people to your gym and boost your memberships before the new year starts.