Blog

5 Considerations When Purchasing Gym Management Software

We’re living in a digital era, and gym owners are taking notice. While gyms and health clubs are definitely more exciting than most businesses, they are still businesses at heart and they need to be run as such. This is why things like data,...

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How to Increase Gym Memberships this Summer

Ahhhh, summer. The season of sun and fun can be a catch-22 for gym owners. On one hand, the rise of ‘beach body season’ (and the growing social media trend of #beachbody workouts) can mean more people are focused on their fitness during summer...

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5 Creative Marketing Tactics for Summer

Summer is upon us and while dozens of industries are facing extreme competition this time of year, nowhere is this more apparent than in the health and fitness industry. New gyms and boutique fitness studios are popping up every day, with each...

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Employee Spotlight – Bonnie Wood

We are so excited to introduce you to our new Manager of Operations, Bonnie Wood. Bonnie has worked for Paramount for 2 and a half years in almost every department. She is a valuable member of our team. We recently sat down with Bonnie and asked...

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5 Tips to Ensure Long-Lasting Gym Members

As any gym owner knows first-hand, members are the lifeblood of any gym’s business. And, as any business owner knows, it costs more to acquire a new customer than to retain your existing ones. This is especially important for gym owners, as...

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The Basic Analytics You Need to Manage Your Gym

As a gym manager or owner, the best part of operating a gym is that they are social places with like-minded people who are looking to be physically active and engaged. Unfortunately, there is another side to running a gym that people don’t like...

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How to Make Gym Payments Easier for Your Members

When it comes to belonging to a gym, most people love the social, fitness-focused aspects. What they don’t love? Payments. The gym membership payment process has historically been confusing, convoluted, and incredibly hard for a layman (aka, a...

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3 Effective Ways to Compete with Smaller Gyms

We all need exercise and a healthy lifestyle to survive. For many, this means joining a gym. According to Forbes, the $30 billion health and fitness industry has been steadily growing by as much as 4% every year for the last decade, and this...

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