Black Friday Survival Guide
Black Friday is quickly approaching. Are you ready? Paramount has helped numerous businesses make the biggest shopping day of the year a HUGE success for their bottom line. Here are some basic tips to get your business ready.
1: Plan Plan Plan – whether it’s figuring out which employees are going to be working or what your marketing creative is going to look like, having a plan in place will save you stress and headaches.
2: Communicate – Nothing is worse than getting loads of phones call from your sales team Friday morning wondering how to pitch your Black Friday offer. Make sure to communicate to EVERYONE the exact terms and conditions of the offer. We suggest to KEEP IT SIMPLE. Don’t over complicate things. It makes communicating the message a lot easier for everyone.
3: Picking the Right Offer – When it comes to Black Friday it can be tempting to give away the kitchen sink. Don’t shoot yourself in the foot with an offer that is too aggressive. Here are some ideas of things you can do…
- 3 Month Memberships Specials
- Add-On Special (Free Classes or PT Sessions with a Purchase of a Year Membership)
- Buy One Membership Get the Second Half Off
4: Report and Track – It might seem obvious but you really don’t know how successful you are unless you know your numbers. If this is your first year running a Black Friday offer, compare your sales to other holiday offers. Tracking and then looking at the reporting will help you see just how successful your campaign will be.
Black Friday is a great opportunity to attract new business and grow your business. Call your Client Service Representative today and they’ll be happy to help you with any of your Black Friday needs. Happy Shopping!