How to Hire the Right People for Your Gym

When you ask someone about their gym — about what the love most or why they keep coming back — the first thing out of their mouth rarely has to do with the workouts or their weight loss. It’s almost always about the trainers. The people who work at your gym are the...

Black Friday Survival Guide

Black Friday is quickly approaching. Are you ready? Paramount has helped numerous businesses make the biggest shopping day of the year a HUGE success for their bottom line. Here are some basic tips to get your business ready.  1: Plan Plan Plan – whether...

How to Better Retain Your Gym Members

As a gym owner or manager, you know first hand just how competitive the health club and fitness industry actually is. In fact, Forbes even said, “You must be insane to want to be in the fitness business.” If that doesn’t raise some eyebrows, look at it this way...